Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

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Бизнес в стиле шоу: Маркетинг потребительского опыта

Бизнес в стиле шоу: Маркетинг потребительского опыта

Schmitt Bernd H. at al.
2023

Gardner Burleigh B. at al.

The Product and the Brand

The Product and the Brand

Gardner Burleigh B. at al.
1955

The theory of buyer behavior

The theory of buyer behavior

Howard John A. at al.
1969

Marketing: executive and buyer behavior

Marketing: executive and buyer behavior

Howard John A.
1963

Risk taking and information handling in consumer behavior

Risk taking and information handling in consumer behavior

Cox Donald F.
1967

Marketing and the behavioral sciences. Selected readings

Marketing and the behavioral sciences. Selected readings

Bliss Perry
1968

Harker Michael J.

Relationship marketing defined? An examination of current relationship marketing definitions

Relationship marketing defined? An examination of current relationship marketing definitions

Relationship marketing defined? An examination of current relationship marketing definitions

Harker Michael J.
1999

Berry Leonard L.

Relationship Marketing of Services-Growing Interest, Emerging Perspectives

Relationship Marketing of Services-Growing Interest, Emerging Perspectives

Relationship Marketing of Services-Growing Interest, Emerging Perspectives

Berry Leonard L.
1995

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Caan Fykaa at al.
2023