Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

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Бизнес в стиле шоу: Маркетинг потребительского опыта

Бизнес в стиле шоу: Маркетинг потребительского опыта

Schmitt Bernd H. at al.
2023

The Positioning Era Cometh

The Positioning Era Cometh

Ries Al at al.
1972

Gardner Burleigh B. at al.

The Product and the Brand

The Product and the Brand

Gardner Burleigh B. at al.
1955

Keller Kevin L. at al.

Assessing long-term brand potential

Assessing long-term brand potential

Keller Kevin L. at al.
2009

Webster Frederick E. at al.

A Roadmap for Branding Industrial Markets

A Roadmap for Branding Industrial Markets

A Roadmap for Branding Industrial Markets

Webster Frederick E. at al.
2004

Sinclair Roger N. at al.

A case for brands as assets: Acquired and internally developed

A case for brands as assets: Acquired and internally developed

A case for brands as assets: Acquired and internally developed

Sinclair Roger N. at al.
2014

Food Tourism : a Practical Marketing Guide

Food Tourism : a Practical Marketing Guide

Stanley John at al.
2015

Strategic brand management : Building, Measuring, And managing Brand Equity

Keller Kevin L.
1998

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Caan Fykaa at al.
2023