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Gardner Burleigh B. at al.

The Product and the Brand

The Product and the Brand

Gardner Burleigh B. at al.
1955

Keller Kevin L. at al.

Assessing long-term brand potential

Assessing long-term brand potential

Keller Kevin L. at al.
2009

Webster F. at al.

A Roadmap for Branding Industrial Markets

A Roadmap for Branding Industrial Markets

A Roadmap for Branding Industrial Markets

Webster F. at al.
2004

Sinclair Roger N. at al.

A case for brands as assets: Acquired and internally developed

A case for brands as assets: Acquired and internally developed

A case for brands as assets: Acquired and internally developed

Sinclair Roger N. at al.
2014

Food Tourism : a Practical Marketing Guide

Food Tourism : a Practical Marketing Guide

Stanley John at al.
2015

Strategic brand management : Building, Measuring, And managing Brand Equity

Keller Kevin L.
1998

Celebrity Fashion Marketing: Developing a Human Fashion Brand

Caan Fykaa at al.
2023

The business of fashion : designing, manufacturing, and marketing

The business of fashion : designing, manufacturing, and marketing

Burns Leslie Davis at al.
2016

Avoiding Green Marketing Myopia

Avoiding Green Marketing Myopia

Ottman Jacquelyn A. at al.
2006