Книги по маркетингу

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Competitive advantage

Competitive advantage

Porter Michael E.
1985

Van Waterschoot Walter at al.

The 4P Classification of the Marketing Mix Revisited

The 4P Classification of the Marketing Mix Revisited

The 4P Classification of the Marketing Mix Revisited

Van Waterschoot Walter at al.
1992

The concept of marketing MIX

The concept of marketing MIX

The concept of marketing MIX

Borden Neil H.
1984

Kohli Ajay K. at al.

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Kohli Ajay K. at al.
1990

Levitt Theodore

Exploit the Product Life Cycle

Exploit the Product Life Cycle

Exploit the Product Life Cycle

Levitt Theodore
1965

The Product Life Cycle: It's Role in Marketing Strategy/Some Evolving Observations About the Life Cycle

The Product Life Cycle: It's Role in Marketing Strategy/Some Evolving Observations About the Life Cycle

Gardner David M.
1986

Мусатова Жанна Б.

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Мусатова Жанна Б.
2015

Jacobson Robert at al.

The Strategic Role of Product Quality

The Strategic Role of Product Quality

The Strategic Role of Product Quality

Jacobson Robert at al.
1987

Aaker David A. at al.

Positioning Your Product

Positioning Your Product

Positioning Your Product

Aaker David A. at al.
1982