Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

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Маркетинг снизу вверх: от тактики к стратегии

Маркетинг снизу вверх: от тактики к стратегии

Ries Al at al.
2023

Handbook on Brand and Experience Management

Schmitt Bernd H. at al.
2008

Gardner Burleigh B. at al.

The Product and the Brand

The Product and the Brand

Gardner Burleigh B. at al.
1955

The theory of buyer behavior

The theory of buyer behavior

Howard John A. at al.
1969

Marketing: executive and buyer behavior

Marketing: executive and buyer behavior

Howard John A.
1963

Marketing and the behavioral sciences. Selected readings

Marketing and the behavioral sciences. Selected readings

Bliss Perry
1968

Harker Michael J.

Relationship marketing defined? An examination of current relationship marketing definitions

Relationship marketing defined? An examination of current relationship marketing definitions

Relationship marketing defined? An examination of current relationship marketing definitions

Harker Michael J.
1999

Berry Leonard L.

Relationship Marketing of Services-Growing Interest, Emerging Perspectives

Relationship Marketing of Services-Growing Interest, Emerging Perspectives

Relationship Marketing of Services-Growing Interest, Emerging Perspectives

Berry Leonard L.
1995

Jacobson Robert at al.

The Strategic Role of Product Quality

The Strategic Role of Product Quality

The Strategic Role of Product Quality

Jacobson Robert at al.
1987