Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

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Бизнес в стиле шоу: Маркетинг потребительского опыта

Бизнес в стиле шоу: Маркетинг потребительского опыта

Schmitt Bernd H. at al.
2023

Keller Kevin L. at al.

Assessing long-term brand potential

Assessing long-term brand potential

Keller Kevin L. at al.
2009

Webster Frederick E. at al.

A Roadmap for Branding Industrial Markets

A Roadmap for Branding Industrial Markets

A Roadmap for Branding Industrial Markets

Webster Frederick E. at al.
2004

Toward a Formal Theory of Transactions and Transvections

Toward a Formal Theory of Transactions and Transvections

Alderson Wroe at al.
1965

Psychology for Marketing and Economics

Psychology for Marketing and Economics

Alderson Wroe
1952

Towards a Theory of Marketing

Towards a Theory of Marketing

Alderson Wroe at al.
1948

Marketing methods

Marketing methods

Butler Ralph Starr
1918