Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

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Маркетинг снизу вверх: от тактики к стратегии

Маркетинг снизу вверх: от тактики к стратегии

Ries Al at al.
2023

Levitt Theodore

Exploit the Product Life Cycle

Exploit the Product Life Cycle

Exploit the Product Life Cycle

Levitt Theodore
1965

Gardner Burleigh B. at al.

The Product and the Brand

The Product and the Brand

Gardner Burleigh B. at al.
1955

The Product Life Cycle: It's Role in Marketing Strategy/Some Evolving Observations About the Life Cycle

The Product Life Cycle: It's Role in Marketing Strategy/Some Evolving Observations About the Life Cycle

Gardner David M.
1986

Sivadas Eugene at al.

An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes

An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes

An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes

Sivadas Eugene at al.
2000

Jacobson Robert at al.

The Strategic Role of Product Quality

The Strategic Role of Product Quality

The Strategic Role of Product Quality

Jacobson Robert at al.
1987

Aaker David A. at al.

Positioning Your Product

Positioning Your Product

Positioning Your Product

Aaker David A. at al.
1982