Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

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Маркетинг снизу вверх: от тактики к стратегии

Маркетинг снизу вверх: от тактики к стратегии

Ries Al at al.
2023

Бизнес в стиле шоу: Маркетинг потребительского опыта

Бизнес в стиле шоу: Маркетинг потребительского опыта

Schmitt Bernd H. at al.
2023

The Changing Role of Marketing in the Corporation

The Changing Role of Marketing in the Corporation

Webster Frederick E.
1992

Sivadas Eugene at al.

An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes

An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes

An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes

Sivadas Eugene at al.
2000

Food Tourism : a Practical Marketing Guide

Food Tourism : a Practical Marketing Guide

Stanley John at al.
2015

Management : Tasks, Responsibilities, Practices

Management : Tasks, Responsibilities, Practices

Druker Peter F.
1994