Книги по маркетингу

Записки маркетолога

Энциклопедия маркетинга

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Levitt Theodore

Exploit the Product Life Cycle

Exploit the Product Life Cycle

Exploit the Product Life Cycle

Levitt Theodore
1965

The Product Life Cycle: It's Role in Marketing Strategy/Some Evolving Observations About the Life Cycle

The Product Life Cycle: It's Role in Marketing Strategy/Some Evolving Observations About the Life Cycle

Gardner David M.
1986

Мусатова Жанна Б.

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Влияние маркетинговой стратегии на эффективность и прибыльность компании

Мусатова Жанна Б.
2015

Jacobson Robert at al.

The Strategic Role of Product Quality

The Strategic Role of Product Quality

The Strategic Role of Product Quality

Jacobson Robert at al.
1987

Aaker David A. at al.

Positioning Your Product

Positioning Your Product

Positioning Your Product

Aaker David A. at al.
1982

Porter Michael E.

The Five Competitive Forces that Shape Strategy

The Five Competitive Forces that Shape Strategy

The Five Competitive Forces that Shape Strategy

Porter Michael E.
2008

Porter Michael E.

Strategy and the Internet

Strategy and the Internet

Strategy and the Internet

Porter Michael E.
2001

Competitive strategy : Techniques for Analyzing Industries and Competitors

Competitive strategy : Techniques for Analyzing Industries and Competitors

Porter Michael E.
1980

Towards a Dynamic Theory of Strategy

Towards a Dynamic Theory of Strategy

Porter Michael E.
1991