Aaker David A. ( ) - , ,
   : 1938-
   :
 
  • MIT Sloan
  •   29
  • Aaker David A. ( )

    . .

    , . MIT Sloan. , .

    1981 , 1994 - . . , , .

    - Prophet Brand Strategy Dentsu Inc, Haas. . 2007 . - Prophet Brand Strategy Dentsu Inc, Haas. , Solano Counties Food Bank of Contra Costa.

    1980 , . , . , , , , , , . , . , , .

    :

    • The Paul D. Converse Award ,
    • The Buck Weaver Award ,
    • The Vijay Mahajan Award .

    California Management Review Journal of Marketing (). Brand Relevance: Making Competitors Irrelevant ( : ) 2011 , Advertising Age, . American Marketing Association Marketing News . 100 , , Harvard Business Review, Journal of Marketing, Journal of Advertising.

    2015 -.

    ,

    • 1971 Consumerism : search for the consumer interest David A.Aaker, Georg S. Day, The Free Press;
    • 1975 Advertising management by Aaker, David A; Myers, John G., Prentice-Hall;
    • 1980 Marketing research Aaker, David A, Wiley;
    • 1981 Multivariate analysis in marketing Aaker, David A, Palo Alto, CA : Scientific Press;
    • 1991 Managing Brand Equity: : Capitalizing on the value of a brand name Aaker David A. The Free Press;
    • 1996 Building Strong Brands Aaker David A.The Free Press;
    • 1998 Developing Business Strategies Aaker, David A., Wiley;
    • 1998 Essentials of Marketing Research. 1st Edition David A. Aaker, Alexander L. Biel, Psychology Press;
    • 2000 Brand Leadership: The Next Level of the Brand Revolution David A. Aaker & Erich Jachimsthaler, Free Press;
    • 2001 Marketing research Aaker, David A; Kumar, V., Day, George S, Wiley;
    • 2001The Lure of Global Branding. Harvard business review on marketing A. Aaker & Erich Jachimsthaler, Harvard Business School Pub.
    • 2004 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker, he Free Press;
    • 2004 The Innovator's Prescription: The Relevance of Brand Relevance David A. Aaker, Booz & Company Inc.
    • 2005 From Fargo to the World of Brands: My Story So Far Aaker David A., Iceni Books;
    • 2005 Results-Driven Marketing A Guide to Growth and Profits A strategy+business Reader David A. Aaker, AllenHamilton;
    • 2007 Strategic Market Management Aaker David A., Wiley;
    • 2008 Spanning Silos: The New CMO Imperative aker David A., Harvard Business Review Press;
    • 2010 Brand Relevance: Making Competitors Irrelevant Aaker David A., Jossey-Bass
    • 2013 Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1ed.) Aaker David A., Morgan James Publishing;
    • 2014 Aaker on branding : 20 principles that drive success Aaker David A., Morgan James Publishing;
    • 2018 Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspire Aaker David A., Morgan James Publishing;
    • 2020 Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age Aaker David A., Morgan James Publishing;
    • 2022 The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society Aaker David A., Morgan James Publishing
    • 1970 A Guide to Consumerism George S. Day and David A. Aaker, : Journal of Marketing;
    • 1970 Using Buyer Behavior Models to Improve Marketing Decisions David A. Aaker, : Journal of Marketing;
    • 1970 A New Method for Evaluating Stochastic Models of Brand Choice David A. Aaker, : Journal of Marketing Research;
    • 1970 Marketing Education: A Guide to Consumerism Day, George S., Aaker, David A., : Journal of Marketing;
    • 1971 Modeling Store Choice Behavior David A. Aaker and J. Morgan Jones, : Journal of Marketing Research;
    • 1971 On Experimental Design: One in Historical and One in Critical Perspective Review by: David A. Aaker, : Journal of Marketing Research
    • 1972 A Measure of Brand Acceptance Aaker, David A., : Journal of Marketing Research;
    • 1972 A Measure of Brand Acceptance Aaker, David A., : Journal of Marketing Research;
    • 1974 A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior Aaker, David A., Day, George S., : Journal of Applied sychology;
    • 1974 Multivariate Analysis in Marketing, Theory and Applicationby David A. Aaker, : Journal of Marketing Research;
    • 1975 Interactive Marketing Models David A. Aaker and Charles B. Weinberg, : Journal of Marketing;
    • 1975 ADMOD: An Advertising Decision Model David A. Aaker, : Journal of Marketing Research;
    • 1979 Unobservable Variables in Structural Equation Models with an Application in Industrial Selling Aaker, David A., Bagozzi, Richard P., : Journal of Marketing Research;
    • 1980 On Using Response Latency to Measure Preference David A. Aaker, Richard P. Bagozzi, James M. Carman and James M. MacLachlan, : Journal of Marketing Research;
    • 1980 Increasing the Effectiveness of Marketing Research David A. Aaker and George S. Day, : California Management Review;
    • 1982 Positioning your product David A. Aaker, J.Gary Shansby, : Business Horizons;
    • 1982 Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands David A. Aaker, James M. Carman and Robert Jacobson, : Journal of Marketing Research;
    • 1982 Is Life-Style Research Limited in its Usefulness to Japanese Advertisers? Aaker, David A., Fuse, Yasuyoshi, Reynolds, Fred D., : Journal of Advertising;
    • 1983 Organizing a Strategic Information Scanning System David A. Aaker, : California Management Review;
    • 1983 Unit Pricing Ten Years Later: A Replication David A. Aaker and Gary T. Ford, : Journal of Marketing;
    • 1983 Unit Pricing Ten Years Later: A Replication Aaker, David A., Ford, Gary T., : Journal of Marketing;
    • 1984 The need for strategic flexibility Aaker, David A., Mascarenhas, Briance, : Journal of Business Strategy;
    • 1984 A Normative Model of Consumer Information Processing Hagerty, Michael R., Aaker, David A., : Marketing Science;
    • 1984 How To Select A Business Strategy David A. Aaker, : California Management Review;
    • 1985 Is Market Share All That It's Cracked up to Be? Robert Jacobson and David A. Aaker, : Journal of Marketing;
    • 1985 Causes of Irritation in Advertising David A. Aaker and Donald E. Bruzzone, : Journal of Marketing;
    • 1987 The Strategic Role of Product Quality Jacobson, Robert, Aaker, David A., : Journal of Marketing;
    • 1988 Book Review: Statistical Design for Research Aaker, David A., : Journal of Marketing Research;
    • 1989 Managing Assets and Skills: The Key To a Sustainable Competitive Advantage David A. Aaker, : California Management Review;
    • 1989 Strategy over the business cycle Briance Mascarenhas, David A. Aaker, : Strategic Management Journal;
    • 1990 Consumer Evaluations of Brand Extensions David A. Aaker and Kevin Lane Keller, : Journal of Marketing;
    • 1992 The Value of Brand Equity Aaker, David A., : Journal of Business Strategy;
    • 1992 The Effects of Sequential Introduction of Brand Extensions Kevin Lane Keller and David A. Aaker, : Journal of Marketing Research;
    • 1992 Managing the most important assets: Brand equity Aaker, David A., :Strategy & Leadership;
    • 1992 Implementing the concept of transformational advertising David A. Aaker, Douglas M. Stayman, : Psychology and Marketing;
    • 1993 Composite Dependent Variables and the Market Share Effect Jacobson, Robert, Aaker, David A., : Marketing Science;
    • 1993 Interpreting cross-cultural replications of brand extension research David A. Aaker, Kevin Lane Keller, : International Journal of Research in Marketing;
    • 1994 The Financial Information Content of Perceived Quality Aaker, David A., Jacobson, Robert, : Journal of Marketing Research;
    • 1996 Resisting temptations to change a brand position/execution: The power of consistency over time Aaker, David A., : Journal of Brand Management;
    • 1996 Misconceptions about brands Aaker, David A., : Journal of Brand Management;
    • 2000 The Brand Relationship Spectrum Aaker, David A., Joachimsthaler, Erich, : California Management Review;
    • 2001 The Value Relevance of Brand Attitude in High-Technology Markets Aaker, David A., Jacobson, Robert, : Journal of Marketing Research;
    • 2004 Leveraging the Corporate Brand Aaker, David A. : California Management Review;
    • 2007 Leading through Innovation || Innovation: Brand It or Lose It David Aaker, : California Management Review;
    • 2008 Marketing in a Silo World: The New CMO Challenge David A. Aaker, : California Management Review;
    • 2010 Marketing challenges in the next decade Aaker, David, : Journal of Brand Management;
    • 2011 Winning the Brand Relevance War Aaker David A., IndustryWeek;
    • 2011 David A. Aaker: An interview by Bob Morris (bobmorris.biz);
    • 2011 Eight Characteristics of Successful Retail Concepts Aaker David A., Customer Experience Jan. 12, 2011;
    • 2012 Win the Brand Relevance Battle and then Build Competitor Barriers David A. Aaker, : California Management Review;
    • 2014 Comments on Ralph Day's JMR Editorship1969 to 1972 Aaker David, : Journal of Marketing Research;
    • 2016 What are Your Signature Stories? Aaker, David, Aaker, Jennifer L., : California Management Review;
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